Angelica Beatriz
Phone:
+61 436028226
Email:
Address:
228 La Trobe Street
Melbourne, Victoria, Australia, 3000
About me
I’m a passionate marketing professional currently working at Kinesso, where I get to turn creative ideas into impactful strategies every day. With a Bachelor of Marketing from Monash University, I’ve mastered everything from brand management to digital marketing, and I’m always on the lookout for fresh, innovative approaches. My journey includes managing paid media campaigns at Kinesso, optimizing social and search channels, and crafting engaging content that drives real results.
​
But I’m not just about the data—I love connecting with people and making things happen. Whether it's securing big sponsorships for events at SMAK Penabur Gading Serpong or collaborating on dynamic campaigns, I thrive on building strong relationships and delivering results. Fluent in English and Indonesian, with a bit of Mandarin in the mix, I combine my communication skills with a solid technical background across platforms like Meta Adsuite and Google Ads.
Education and Work Experience
July 2024 - Present
July 2021 - November 2023
October 2020 - May 2021
June 2020 - October 2020
Feb 2018 - June 2020
Kinesso Australia (IPG Mediabrands), Activation Associate
-
Managed and optimized paid media campaigns across Social and Search channels, including Meta Adsuite, Snapchat, TikTok, Google Ads, and Microsoft Ads, while ensuring up-to-date certifications and ongoing budget control.
-
Supported the development of digital performance strategies, created reports, and provided insights and recommendations to enhance campaign effectiveness.
-
Assisted with client billing, financial processes, and post-campaign reporting, contributing to key client tasks and ensuring adherence to team SLAs
Monash University, Bachelor of Marketing
Relevant Coursework: Marketing Research Methods, Brand Management, Marketing Insights, Marketing Communication, Digital Marketing, Marketing Packaging and Design
Monash College, Diploma of Business
Relevant Coursework: Managing people and Organisation, Buyer Behaviour, Marketing Theory and Practice
Social Media Internship, Artland Indonesia
Revamped content calendar, attracted 10k followers, and increased engagement by 40%. Implemented 5 marketing campaigns, resulting in 50% brand visibility and 15% customer acquisition increase. Boosted website traffic by 25% and lead conversion rate by 30%. Launched comprehensive marketing campaign, increasing brand awareness by 25% and lead quality by 35%. Analyzed feedback metrics and improved stakeholder engagement scores by 25%.
SMAK Penabur Gading Serpong
-
Sponsorship for AIDA Drama Musical (Sep 2019 - June 2020)
Secured $10,000-$15,000 in sponsorships for AIDA Drama Musical from top FMCG companies by identifying potential sponsors, negotiating agreements, and managing inquiries. Demonstrated ability to secure high-value sponsorships through strategic planning, effective communication, and negotiation.
​
-
Sponsorship for GSO x Halcyon (Feb 2018 - Feb 2019)
​As the Sponsorship Officer for the GSO x Halcyon collaboration, I secured sponsorships totaling $5,000 - $10,000 from two major FMCG companies in Indonesia. My role involved identifying potential sponsors, communicating our collaboration's value, and negotiating deals aligned with our objectives. Through strategic planning and effective negotiation, I ensured the success of our sponsorship campaign, highlighting my ability to secure substantial support for impactful projects.
Certificates and Licenses
Nov 2024
Nov 2024
Oct 2024
Oct 2024
July 2024
June 2024
June 2024
May 2024
Working With Children Check
Exp: June 2029
Google Career Certificates - Foundations of Digital Marketing and E-Commerce
Learn about digital marketing and e-commerce through Google Career Certificates, which cover topics such as SEO, SEM, Ads, and basic E-Commerce knowledge. Attend a workshop to gain valuable insights.
Google Analytics for Beginners
Exp: June 2027
Pinterest Media Buyer Certification
Exp: July 2026
X Ads Manager Certification
​
Google Ads Search Professional Certificate
Exp: October 2025
LinkedIn Marketing Fundamentals Certificate
Exp: November 2026
Meta Certified Media Buying Professional
Exp: November 2025